Helen Badge Jewellery

Helen Badge Jewellery has been offering the most stylish antique, vintage and handmade rings since 1983. Helen made her reputation by selling exquisite antique and art deco jewellery while offering excellent customer service at their store in Little Collins street, Melbourne. Under the care of her daughter Andrea, the family business has thrived moving online and now sells to customers around Australia and all over the world.

Helen Badge Jewellery has always kept it’s design close and personal but with the ever changing world online Andrea thought it was time to bring the business into a new era. Before Andrea got in touch with us her old website and logo were stuck in the past and in drastic need of a new direction.

Helen Badge Jewellery required a new website built on the reliable CMS platform WordPress, that also utilised the eCommerce power of WooCommerce. Having previously been on Magento we explained to Helen Badge’s owner Andrea the massive benefits of WordPress for a business of their scale. To go with the brand new site we were tasked with a new logo for the brand that would help them stand out from the competition.

We redesigned Helen Badge Jewellery from the ground up, pushing their brand forward with a new logo and colour scheme. The new style resonates through the brand from their new website all way through to their exhibition stands.

With a strong new identity, Helen Badge Jewellery can continue to grow and establish their business in selling antique jewellery worldwide. We worked closely with Helen Badge Jewellery’s founder Andrea to make sure the user experience when purchasing one of their products was smooth and straight forward to the customer. To help promote her products we also send seasonal newsletters for Helen Badge Jewellery which are aimed to boost sales and promote Andrea’s exhibition visits.