Good Old Boys initially approached us in 2014 to work on an exciting new start up that focused on male grooming, this was around the time the industry was just starting to boom. They pushed themselves as a contemporary company with a classic English gentleman influence that offers a unique concept of formulating, producing and supplying high end grooming & lifestyle products. Their collections have been created through carefully choosing materials & products throughout the country and then by creating their own unique formula that has a twist of classic English design & style.
Whilst Good Old Boys already had a brand created when they came to us, they still didn’t have a website or a concrete colour direction to go in. We were tasked with creating a clean and simple to use website that took their classic English brand influence and transformed it into an e-commerce shop. To go along with the new website they also needed to promote it to it’s potential customers. We decided to put in place a monthly email marketing campaign that would advertise new products and let customers know all the latest news from Good Old Boys.
Cleanly responsive so you can view the latest Good Old Boys products anywhere.
With Good Old Boys only needing a simple store to advertise it’s products online, we decided to go with Big Cartel as the platform of choice on this project. Big Cartel allowed company owner Krys to easily update products anywhere he wanted.
The Good Old Boys website is one of our long standing projects that we’ve had the pleasure of seeing grow since it’s launch in 2014. We still work together on a monthly basis to produce newsletter campaigns to help maximise sales for the brand and keep their customers in the know about their latest news. Whilst the website is quite a number of years old it’s still refreshing to see the affects of our early work still blossom today.